Today's 16-30 year olds are looking for connection to something bigger than themselves. They want something that works and is honest, authentic. Something that they can actually experience. Something that gives them hope.
The Way offers a way that works. A way that matters. A way that asks them to step up to something important enough—big enough—to live for. It's a visual, textual, and interactive experience for a generation that has blurred the boundaries of media. It's an interactive experience for those ready for collaboration, change, and a challenge."
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